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Webinars and Your Business – How to Reach Customers Through Webinars

Introduction

If you ever have wondered the best way to reach your customers and interact with them on an extremely personal level without having to hold an event where you physically gather people at a location, webinars are your answer.

Webinars have become more and more common as a tool for businesses to interact with their customers and for good reason.  You can utilize webinars for a wide variety of uses, whether you want to present a new product live or just give free advice, webinars are simple, easy and effective.

 

Webinars Conversion Benefits

You, as a business owner, understand that higher conversions equal higher profits.

For those who sell their products online as well as offline such as with an e-Commerce site, you can commonly see conversion rates from one percent to five percent.

This means that one to five of all visitors to your website will buy one of your products. Anything over 10 percent is extremely unusual and a fantastic conversion rate.

However, with webinars, conversion rates are often much higher if you are using the webinar event to sell a product.

Webinars often convert as high as 50%!  Typically, you can expect a webinar to convert at 20% and upward, depending on the quality of your presentation and sales ability.

Even a presenter who doesn’t want to use pressure sales tactics can’t help but sell products on a webinar due to the personal nature of the medium, and customers attending the event online will be more likely to buy.

If you want to increase sales for a new product to your customers online, can you see the benefit now?

Webinars vs Seminars

Seminars have their place and simply are a fantastic marketing tool.  But, in this day and age, there may be situations when the traditional seminar would best be left by the wayside in favour of the more modern webinar.

With seminars, you may have to pay a large amount to rent a venue, have to spend time looking presentable, and have to convince people to physically attend your seminar.  It can end up taking a lot of time just for preparation that doesn’t even have to do with your actual presentation.

Seminars may be a viable strategy but not too often. However, you can hold webinars as often as you like and all you have to do is get people to attend your webinar online from the comfort of their own home.

You can often get many more people on a webinar that would be willing to take the time to travel and spend fuel to get to a seminar.  Also, since you can hold webinars more frequently with much less hassle, if someone misses your webinar, they can easily attend the next one.

Also, you can easily record webinars and send the replay the next day via email to those signed up who were not able to make it.

This is just one reason webinars are extremely convenient.

The benefit of being able to interact with your customers in such an interactive, personal way with such ease means webinars are becoming more and more common and a valuable tool which any business should look into utilizing as soon and often as possible.

You can use them as a way to teach your customers, to sell a product, or even to hold interactive meetings with employees and business partners.

How to do it

You can use an established webinar service such as GoToWebinar, Zoom or Skype to conduct webinars yourself.

Alternatively, you can run a webinar with someone who has experience doing so and will take care of all of the logistics, for you.

If you need some of this done for you, just contact me.  If you have any questions, you can reach me at:

Aaron Ellis

tel: 0424 418 643

How to Present a Webinar Training PDF Download

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