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Needs Based Marketing – Do They Have Problem That Needs A Solution?

You need to choose a market where the people within the market have needs and have a willingness to pay.

I’m going to give you three ideas. These are randomly selected, but three ideas of markets that might be good markets as examples. I’m not saying that they’re just great markets, go out and get in them, but as examples, a market that fits that criteria. People have needs and they’ll pay money to find out the answers.

The first one is dog training. People buy a dog, they’re excited about buying a dog, they spend $500 for this dog, and they get it home and it marks all over the house.

They’ve begun to fall in love with the dog. The kids fall in love with the dog. They paid $500 for the thing and they’re frustrated because it’s marking all over the house. So what are they going to do? They’re going to find somebody to teach them how to train this dog.

There are a few different ways you can do that. You can go find somebody local, take classes, $500 for a 6-week class, or you can do it at your leisure online and subscribe to a program, something you might create, maybe even a video program so the person can literally watch you as you’re training a dog. Of course, we’re assuming that dog training is your particular speciality and you know something about it.

Those are people who have needs and they’re willing to pay to solve those needs.

Let’s look at another one: weight loss. Weight loss is a need that people have and they regularly spend a lot of money to solve their problem. People spend millions of dollars across the country, but personally hundreds of dollars to learn how to lose weight. People enrol in local programs, pay $100-200/month to have a support group to help them lose weight.

You can duplicate the very same thing online. These people have needs and they’re willing to pay money to meet the needs.

Let’s look at one more – how about people in poor health. Let’s take a disease like diabetes that in many cases can maybe be controlled with diet. So rather than spend hundreds of dollars per month on medicine, maybe somebody would simply learn to eat better if they caught it in earlier stages.

So that’s a market that you can go into. These people have needs and they have a willingness to pay to meet those needs.

Contrary to what you hear online – I hear a lot of times that internet marketing is burned out, too competitive, etc etc – well, I’m in internet marketing and it took me 13 months to hit a nice income, so I don’t believe it’s too competitive.

That gives you four markets right there. These aren’t examples for you necessarily, but use the thought process of… Do these people have needs that are in this niche and will they pay money to relieve their needs?

 

Aaron Ellis – You Can Coach

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