Product Creation Part 3


Perhaps you have been online for a while now and are marketing others’ products.  Perhaps you are just getting online now and aren’t sure what to promote. Or maybe you have a product or two already and want to create a new one, but aren’t willing to put in the time and effort you did the first time around.

I am going to show you an easy way to get an online product ready to go, in the shortest amount of time possible.

These are the steps:

1) Decide what the product will be.  If you don’t know where to start, ask yourself what you know more about than most people.  Do a search online and see what is available on that topic. Do you notice any conspicuous missing areas of information?  Should there be better information online on your topic? If so, that will make a great topic to base your product around.

2) Decide what you will create.  Will it be an informational manual?  Will it be an instructional video? Will it be an audio series?  Or will it be some combination of all three?

3) Sit down in a quiet place and write down, in outline form, everything that you would want to include in your product.  

4) Take out another sheet of paper and organize all the things you brainstormed in step 3.  Create 10-15 topics and write out a title for each topic. Next, create 5-10 sub-topics under each topic.  This will be the backbone outline of your product, whether it is an ebook informational manual, an audio series, or an instructional video.

5) Now begin writing!  Write one sub-topic at a time.  You do not have to write in any order, meaning that you do not have to write the first topic first, etc.  Just write what you are feeling most like writing about at the time. You may need to do some study on some of the topics about which you do not have as much experience.

6) If you are adding an audio element, there are plenty of good inexpensive audio recording and duplicating programs out there.  Once again, start with an outline, and either write out a script or ad lib your information. Be sure to listen to the final version and make sure it sounds professional–if it does not, rerecord it, making the necessary adjustments.

7) If you are adding an instructional video element, be sure and have a good cameraman.  You want to have good shots of whatever it is you are teaching about, so the viewer can understand what is going on just by watching.  You also need to make sure that the voiceover is nice and clear, and maintains a consistent volume all the way through the recording.

8) Edit and reread everything you do.  Have others look at it and be very open to their suggestions.  You want to have a quality product for sale.

Now, you should have your product ready to go.  Come up with strong packaging and then begin promoting it online.  Now you have your own product!

Aaron Ellis – You Can Coach

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Create A Product Part:2

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